Exploratory evidence of channel performance in single vs multiple channel strategies
Year of publication: |
2003
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Authors: | Coelho, Filipe ; Easingwood, Chris ; Coelho, Arnaldo |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 31.2003, 11-12, p. 561-573
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