Exploratory evidence of channel performance in single vs multiple channel strategies
Year of publication: |
2003
|
---|---|
Authors: | Coelho, Filipe ; Easingwood, Chris ; Coelho, Arnaldo |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 31.2003, 11, p. 561-573
|
Publisher: |
MCB UP Ltd |
Subject: | Distribution channels | Design | Performance monitoring | Financial services |
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