Collier, Joel E.; Barnes, Donald C. - In: Journal of Business Research 68 (2015) 5, pp. 986-993
A majority of the previous self-service research has been completed in a utilitarian environment where concepts such as … efficiency reign supreme. In a hedonic oriented self-service, efficiency may not be the only goal. In response to this question … oriented self-service environment fun alone is a significant predictor of customer delight. Managerial implications stemming …