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~person:"Collins, Thomas L."
~person:"Weverbergh, Marcel"
~subject:"Advertising"
~subject:"Game theory"
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Advertising
Game theory
Marketing
7
Werbung
7
Selling
4
Verkauf
4
Competitive strategy
3
Direktmarketing
3
Spieltheorie
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Collins, Thomas L.
Weverbergh, Marcel
Koschnick, Wolfgang J.
8
Boenigk, Michael
4
Bruhn, Manfred
4
Kaiser, Ulrich
4
Rapp, Stan
4
Belz, Frank
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Berger, Arthur Asa
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Cong, Lin William
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Fitzgerald, Doireann
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Haller, Stefanie
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Fritz, Wolfgang
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Hug, Christoph
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
Management
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
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ECONIS (ZBW)
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Normative validation of market share functions
Weverbergh, Marcel
;
Logman, Marc
-
1991
Persistent link: https://www.econbiz.de/10000809765
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2
Die große Marketing-Wende
Rapp, Stan
-
1991
Persistent link: https://www.econbiz.de/10014002056
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3
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, Marc
-
1990
Persistent link: https://www.econbiz.de/10000806873
Saved in:
4
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, M.
-
1990
Persistent link: https://www.econbiz.de/10000130071
Saved in:
5
The great marketing turnaround : the age of the individual, and how to profit from it
Rapp, Stan
-
1990
Persistent link: https://www.econbiz.de/10013474718
Saved in:
6
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan
;
Collins, Thomas L.
-
1988
Persistent link: https://www.econbiz.de/10000083346
Saved in:
7
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
Rapp, Stan
-
1987
Persistent link: https://www.econbiz.de/10013469198
Saved in:
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