//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Conduit, Jodie"
~person:"Solem, Birgit Andrine Apenes"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer brand engagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markentreue
4
Relationship marketing
4
Customer brand engagement
3
Customer integration
3
Kundenintegration
3
Brand
2
Brand image
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Social Web
2
Social web
2
Australia
1
Australien
1
Brand satisfaction
1
Branded marketing events
1
Customer experience
1
Customer participation
1
Event marketing
1
Event-Marketing
1
Experiential marketing
1
Experiment
1
Facebook brand page
1
France
1
Frankreich
1
Marketing management
1
Marketingmanagement
1
Regulation
1
Regulierung
1
Wein
1
Weinbau
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Conduit, Jodie
Solem, Birgit Andrine Apenes
Rather, Raouf Ahmad
6
Khan, Imran
3
Mandal, Santanu
3
Parrey, Shakir Hussain
3
Roy, Souvik
3
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Elrehail, Hamzah
2
Gulzar, Rafia
2
Johnson, Lester W.
2
Khan, Zoia
2
Khattak, Arif
2
Leckie, Civilai
2
Pedersen, Per Egil
2
Rahman, Zillur
2
Rasul, Tareq Faizur
2
Samarah, Tariq
2
Ul Rehman, Shakeel
2
Abbasi, Amir Zaib
1
Altschwager, Teagan
1
Back, Ki-Joon
1
Ballester, Estefania
1
Barnes, Stuart J.
1
Bashir, Muhammad Adnan
1
Bouzdine-Chameeva, Tatiana
1
Bozkurt, Siddik
1
Bozkurt, Sıddık
1
Brandão, Amélia Maria Pinto da Cunha
1
Cain, Lisa
1
Casidy, Riza
1
Cheema, Sadia
1
Chi, Ming
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Duong, Giang Huong
1
Fahim, Syed Muhammad
1
Faria, Inês
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
2
The effects of regulatory fit on
customer
brand
engagement
: an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
3
Influences of customer participation and
customer
brand
engagement
on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
4
The role of
customer
brand
engagement
in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->