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~person:"Conduit, Jodie"
~subject:"Brand management"
~subject:"Online-Marketing"
~subject:"Viral marketing"
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Brand management
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Customer integration
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Kundenintegration
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12
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12
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5
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customer engagement
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Conduit, Jodie
Hollebeek, Linda D.
10
Füller, Johann
6
Hajli, Nick
6
Harrigan, Paul
6
Rather, Raouf Ahmad
6
Brodie, Roderick J.
5
Carlson, Jamie
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Ind, Nicholas
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Kaufmann, Hans Rüdiger
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Loureiro, Sandra Maria Correia
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Cova, Bernard
4
Fantapié Altobelli, Claudia
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Iglesias, Oriol
4
Islam, Jamid Ul
4
King, Ceridwyn
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Kumar, V.
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Malthouse, Edward C.
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Manarioti, Agapi
4
Rahman, Mohammad M.
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Roy, Sanjit
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So, Kevin Kam Fung
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Verhoef, Peter C.
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Ahn, Jiseon
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Arnhold, Ulrike
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Back, Ki-Joon
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Calder, Bobby J.
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France, Cassandra
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Gligor, David
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Gupta, Ashish
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Guzman, Francisco
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Hammedi, Wafa
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Han, Heesup
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Harmeling, Colleen M.
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Hollebeek, Linda
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Johnson, Lester W.
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Kennedy, Eric
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement : contemporary issues and challenges
1
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ECONIS (ZBW)
4
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1
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
2
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
3
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
4
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
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