Customer engagement : contemporary issues and challenges
edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Brodie, Roderick J. (contributor) ; Conduit, Jodie (contributor) ; Hollebeek, Linda D. (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Kundenbindung |
| Description of contents: |
pt. 1. Engagement conceptualisations -- pt. 2. Engagement, interactivity, social media and technology -- pt. 3. Managerial applications of engagement -- pt. 4. Emerging customer engagement contexts.
|
Online Resource
| Extent: | 1 online resource (xviii, 296 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-315-72518-5 ; 978-1-317-53314-6 ; 978-1-317-53315-3 ; 978-1-138-84738-5 ; 978-0-8153-5073-6 |
| Other identifiers: | 10.4324/9781315725185 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181819