//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cooper, Holly"
~person:"Melewar, T. C."
~subject:"Brand management"
~subject:"Produktqualität"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Produktqualität
Brand architecture
14
Markenarchitektur
14
Markenführung
12
Corporate reputation
10
Firmenimage
10
Corporate culture
5
Unternehmenskultur
5
Corporate Social Responsibility
3
Corporate social responsibility
3
corporate identity
3
Brand image
2
Corporate branding
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Public relations
2
corporate heritage
2
organization management
2
Öffentlichkeitsarbeit
2
Authentic core
1
Betriebliche Wertschöpfung
1
Brand
1
Branding in higher education
1
Business ethics
1
Consumer behaviour
1
Corporate heritage brand paradox
1
Cultural heritage
1
Customer integration
1
Customer value
1
Design innovation
1
Employee retention
1
Großbritannien
1
Heritage brand renewal
1
Higher education financing
1
Higher education institution
1
Higher education marketisation
1
Hochschule
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
12
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
12
Author
All
Cooper, Holly
Melewar, T. C.
Balmer, John M. T.
20
Bang, Nguyen
6
Chen, Weifeng
6
Merrilees, Bill
6
Miller, Dale
6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Balmer, John M.T.
5
Iglesias, Oriol
5
Ind, Nicholas
5
Mingione, Michela
5
Anisimova, Tatiana
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Barnier, Virginie de
3
Greyser, Stephen A.
3
Kernstock, Joachim
3
Kleyn, Nicola
3
Navare, Jyoti
3
Otubanjo, Olutayo
3
Rindell, Anne
3
Sarkar, Soumya
3
Singh, Jaywant
3
Urde, Mats
3
Bargenda, Angela
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Brexendorf, Tim Oliver
2
Brunninge, Olof
2
Chapleo, Chris
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Foroudi, Pantea
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Gupta, Suraksha
2
Gyrd-Jones, Richard I.
2
Hakenes, Hendrik
2
more ...
less ...
Published in...
All
International studies of management and organization
3
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Journal of business research : JBR
1
Journal of general management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
3
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
8
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
9
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
10
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->