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~person:"Corso, Mariano"
~person:"Pereira, Leandro"
~person:"Ratten, Vanessa"
~subject:"Relationship marketing"
~subject:"knowledge management"
~type_genre:"Book section"
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Relationship marketing
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Corso, Mariano
Pereira, Leandro
Ratten, Vanessa
Bruhn, Manfred
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Developing digital marketing : relationship perspectives
5
Transforming relationship marketing : strategies and business models in the digital age
4
Covid-19, technology and marketing : moving forward and the new normal
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Knowledge, learning and innovation : research insights on cross-sector collaborations
1
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ECONIS (ZBW)
12
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1
Knowledge
creation and relationship marketing in family businesses : a case-study approach
Ramadani, Veland
;
Ademi, Lutfije
;
Ratten, Vanessa
; …
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 123-157)
.
2018
Persistent link: https://www.econbiz.de/10011738019
Saved in:
2
Digital marketing and geopolitical uncertainty in banking portfolio
management
: evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
3
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
4
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
7
Market bank as alternative to MSMEs fund provider : lesson of entrepreneurship from Indonesia
Zaluchu, Sonny Eli
;
Usmanij, Petrus
;
Ratten, Vanessa
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 43-52)
.
2022
Persistent link: https://www.econbiz.de/10013342953
Saved in:
8
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
9
Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa
;
Thaichon, Park
- In:
Transforming relationship marketing : strategies and …
,
(pp. 100-116)
.
2021
Persistent link: https://www.econbiz.de/10012318950
Saved in:
10
Relationship marketing in the digital age
Ratten, Vanessa
;
Ahmed, Tanvir
- In:
Transforming relationship marketing : strategies and …
,
(pp. 136-144)
.
2021
Persistent link: https://www.econbiz.de/10012318952
Saved in:
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