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~person:"Coussement, Kristof"
~person:"Neslin, Scott A."
~subject:"Einzelhandel"
~subject:"Kundenbindung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Einzelhandel
Kundenbindung
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
16
Konsumentenverhalten
16
Distribution channel
11
Vertriebsweg
11
Retail trade
8
Brand management
7
Customer value
7
Kundenwert
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Computer-assisted marketing
5
E-commerce
5
Electronic Commerce
5
IT-gestütztes Marketing
5
Call centre
4
Callcenter
4
Data Mining
4
Data mining
4
Estimation
4
Internet marketing
4
Management information system
4
Management-Informationssystem
4
Online-Marketing
4
Schätzung
4
Brand image
3
Consumer goods marketing
3
Customer analysis
3
Customer retention
3
Datenbank
3
Deutschland
3
E-Mail
3
E-mail
3
Event marketing
3
Event-Marketing
3
Forecasting model
3
Germany
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10
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1
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10
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10
Collection of articles of several authors
1
Sammelwerk
1
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English
11
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Coussement, Kristof
Neslin, Scott A.
Gil Saura, Irene
15
Grewal, Dhruv
13
Homburg, Christian
11
Schramm-Klein, Hanna
11
Bijmolt, Tammo H. A.
9
Das, Gopal
9
Bang, Nguyen
8
Bruhn, Manfred
8
Ieva, Marco
8
Kumar, V.
7
Rubio Benito, Natalia
7
Ziliani, Cristina
7
Bauer, Hans H.
6
Chen, Jing
6
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Pantano, Eleonora
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Gustafsson, Anders
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shamim, Amjad
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Verhoef, Peter C.
5
Wagner, Gerhard
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
2
Journal of retailing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
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ECONIS (ZBW)
11
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
3
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
4
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
5
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
6
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
9
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
10
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
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