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~person:"Cova, Bernard"
~person:"De Jong, Jeroen P. J."
~person:"Geigenmüller, Anja"
~person:"Leimeister, Jan Marco"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Beziehungsmarketing
Customer integration
27
Kundenintegration
27
Innovation management
14
Innovationsmanagement
14
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10
New product development
10
Produktentwicklung
10
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9
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5
Consumer behaviour
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Cova, Bernard
De Jong, Jeroen P. J.
Geigenmüller, Anja
Leimeister, Jan Marco
Hollebeek, Linda D.
24
Brodie, Roderick J.
10
Conduit, Jodie
8
Rather, Raouf Ahmad
8
Hajli, Nick
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Jaakkola, Elina
6
Khan, Imran
6
Malthouse, Edward C.
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Gligor, David
5
Itani, Omar S.
5
Johnson, Lester W.
5
Kumar, V.
5
Le Nguyen Hau
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Plewa, Carolin
5
Prentice, Catherine
5
Ahn, Jiseon
4
Alexander, Matthew
4
Bowden, Jana
4
Cossío-Silva, Francisco-José
4
Gupta, Ashish
4
Han, Heesup
4
Ind, Nicholas
4
Kamboj, Shampy
4
Leckie, Civilai
4
Perdue, Richard R.
4
Pervan, Simon J.
4
Plangger, Kirk
4
Rahman, Mohammad M.
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Revilla Camacho, Maria Angeles
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Gabler Research / Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
Journal of service management
1
Marketing theory
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
2
Co-creating the collective service experience
Carù, Antonella
;
Cova, Bernard
- In:
Journal of service management
26
(
2015
)
2
,
pp. 276-294
Persistent link: https://www.econbiz.de/10011401341
Saved in:
3
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
4
Interaktionsqualität und Kundenintegrationsverhalten : theoretische Konzeption und empirische Analyse
Geigenmüller, Anja
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383262
Saved in:
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