Co-creating the collective service experience
Year of publication: |
2015
|
---|---|
Authors: | Carù, Antonella ; Cova, Bernard |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 276-294
|
Subject: | Community | Practice | Co-creation | Service experience | Consumer culture | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Arbeitsgruppe | Team | Beziehungsmarketing | Relationship marketing |
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