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~person:"Cova, Bernard"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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| 6 applied filters
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Consumer behaviour
Social web
Brand management
30
Markenführung
30
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Brand
13
Markenartikel
13
Social Web
8
Beziehungsmarketing
7
Relationship marketing
7
Branding
4
Customer integration
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Mass prestige
4
Betriebliche Wertschöpfung
3
Brand community
3
Brand equity
3
Satisfaction
3
Value creation
3
Zufriedenheit
3
Appropriation
2
Brand experience
2
Customer satisfaction
2
Dienstleistungsqualität
2
Internet marketing
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Masstige marketing
2
Online-Marketing
2
Service quality
2
brand equity
2
collaborative marketing
2
mass prestige
2
volunteering
2
Advertising
1
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17
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1
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Article
22
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Aufsatz in Zeitschrift
Working Paper
Article in journal
22
Aufsatz im Buch
2
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Fallstudie
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English
22
Author
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Cova, Bernard
Paul, Justin
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Hollebeek, Linda D.
16
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Casidy, Riza
13
Christodoulides, George
13
Rahman, Zillur
13
Vrontis, Demetris
13
Romaniuk, Jenni
12
Sung, Yongjun
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
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Journal of marketing management : MM
3
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business horizons
1
European journal of marketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
22
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22
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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