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~person:"Cova, Bernard"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Brand management
Business-to-business marketing
Consumer behaviour
20
Konsumentenverhalten
19
Markenführung
15
Marketingmanagement
13
B-to-B-Marketing
12
Marketing
12
Marketing management
12
Social Web
10
Social web
10
Marketing theory
9
Marketingtheorie
9
Projektmanagement
9
Customer integration
8
Kundenintegration
8
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Project management
6
Business network
5
USA
5
United States
5
Unternehmensnetzwerk
5
Betriebliche Wertschöpfung
4
Community
4
Target group
4
Theorie
4
Theory
4
Value creation
4
Zielgruppe
4
Bibliometrics
3
Brand community
3
Bundling strategy
3
Customer value
3
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9
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1
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Article
25
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2
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Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
3
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3
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
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Language
All
English
27
Author
All
Cova, Bernard
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
84
Melewar, T. C.
73
Keller, Kevin Lane
56
Kleinaltenkamp, Michael
51
Balmer, John M. T.
46
Meffert, Heribert
45
Huber, Frank
44
Ahlert, Dieter
42
Backhaus, Klaus
42
De Chernatony, Leslie
41
Bruhn, Manfred
40
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
34
Bauer, Hans H.
33
Fournier, Susan
33
Uggla, Henrik
32
Christodoulides, George
30
Gupta, Suraksha
30
Ind, Nicholas
29
Romaniuk, Jenni
29
Schmidt, Holger J.
29
Guzman, Francisco
28
Sattler, Henrik
28
Ko, Eunju
27
MacInnis, Deborah J.
27
Pitt, Leyland F.
27
Tomczak, Torsten
27
Vrontis, Demetris
27
Kernstock, Joachim
26
Schroeder, Jonathan E.
26
Veloutsou, Cleopatra
26
Woodside, Arch G.
26
Diamantopoulos, Adamantios
25
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing management : MM
5
Business horizons
1
European journal of marketing
1
European management journal
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
1
Qualitative market research : an international journal
1
The Oxford handbook of project management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
Showing
1
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10
of
27
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date (oldest first)
1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
3
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
4
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
5
Marketing
solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
6
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
7
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
8
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
9
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
10
Changing project business orientations : towards a new logic of project
marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
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