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~person:"Cova, Bernard"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
12
Markenführung
12
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
7
Social web
7
Brand
5
Markenartikel
5
Brand image
4
Markenimage
4
Betriebliche Wertschöpfung
3
Brand community
3
Customer integration
3
Kundenintegration
3
Value creation
3
Appropriation
2
Beziehungsmarketing
2
Branding
2
Relationship marketing
2
collaborative marketing
2
volunteering
2
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communities
1
Brand content
1
Brand hijack
1
CCT
1
Cameroon
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Ehrenamtliche Arbeit
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Aufsatz in Zeitschrift
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Cova, Bernard
Melewar, T. C.
62
Burmann, Christoph
47
Merrilees, Bill
38
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Balmer, John M. T.
33
Phau, Ian
31
Baumgarth, Carsten
29
Gupta, Suraksha
28
Christodoulides, George
26
Guzman, Francisco
26
Keller, Kevin Lane
26
De Chernatony, Leslie
25
Foroudi, Pantea
25
Ko, Eunju
25
Diamantopoulos, Adamantios
24
Esch, Franz-Rudolf
24
Han, Heesup
24
King, Ceridwyn
24
Veloutsou, Cleopatra
24
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Japutra, Arnold
21
Rahman, Zillur
21
Iglesias, Oriol
20
Kunkel, Thilo
20
Pitt, Leyland F.
20
Abratt, Russell
19
Hollebeek, Linda D.
19
Miller, Dale
19
Peitz, Martin
19
Roper, Stuart
19
Fetscherin, Marc
18
Paul, Justin
18
Swoboda, Bernhard
18
Valette-Florence, Pierre
18
Wiedmann, Klaus-Peter
18
Bruhn, Manfred
17
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Journal of marketing management : MM
3
Business horizons
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
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1
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
2
How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
Saved in:
3
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
4
Giving form to future
branding
realities
Cova, Bernard
;
Cantone, Luigi
;
Testa, Pierpaolo
- In:
Journal of service management
33
(
2022
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10013325583
Saved in:
5
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
6
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
7
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
8
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
9
CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
Saved in:
10
Re-
branding
brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
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