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~person:"Cova, Bernard"
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B-to-B-Marketing
12
Business-to-business marketing
12
Business network
5
Lieferantenmanagement
5
Supplier relationship management
5
Unternehmensnetzwerk
5
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4
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English
13
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Cova, Bernard
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Johnston, Wesley J.
29
Homburg, Christian
26
Naudé, Peter
25
Svensson, Göran
25
Baumgarth, Carsten
21
Henneberg, Stephan
21
Lindgreen, Adam
19
Brennan, Ross
18
Geiger, Ingmar
18
Kowalkowski, Christian
18
Sharma, Arun
18
Jacob, Frank
17
Voeth, Markus
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Keränen, Joona
15
Lilien, Gary L.
15
Schmitz, Christian
14
Hofmaier, Richard
13
Kumar, V.
13
Pepels, Werner
13
Plinke, Wulff
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Woodside, Arch G.
13
Zolkiewski, Judy
13
Binckebanck, Lars
12
Di Benedetto, C. Anthony
12
Ivens, Björn Sven
12
Pförtsch, Waldemar A.
12
Sharma, Piyush
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
La Rocca, Antonella
11
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing management : MM
2
European management journal
1
Journal of Business & Industrial Marketing
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
12
Other ZBW resources
1
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1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
3
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
4
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
5
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
6
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
7
Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania
;
Carù, Antonella
;
Cova, Bernard
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
Saved in:
8
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
9
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
10
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
1
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