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~person:"Cui, Xuebin"
~person:"Oh, Wonseok"
~subject:"Mobile Anwendung"
~subject:"Mobile marketing"
~subject:"Telekommunikationsnetz"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Mobile communications"
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Mobile Anwendung
Mobile marketing
Telekommunikationsnetz
Mobile application
7
Mobile communications
7
Mobilkommunikation
7
Consumer behaviour
6
Konsumentenverhalten
6
Mobile Business
6
Mobile business
6
Beziehungsmarketing
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Marketing
3
Relationship marketing
3
Internet marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Mobile apps
2
Online-Marketing
2
Theorie
2
Theory
2
econometrics
2
Addiction
1
Customer segmentation
1
Deutschland
1
Distribution channel
1
Einzelhandel
1
Germany
1
Horizontal differentiation
1
IT and health impact
1
Internet
1
Latent class model
1
Market segmentation
1
Marktsegmentierung
1
Mobile analytics
1
Mobile app adoption
1
Mobile app usage
1
Mobile phone
1
Mobile shopping
1
Mobiltelefon
1
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7
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English
7
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Cui, Xuebin
Oh, Wonseok
Ghose, Anindya
5
Luo, Xueming
5
Han, Sang Pil
4
Park, Yongtae
4
Saura, José Ramón
4
Shankar, Venkatesh
4
Spann, Martin
4
Andrews, Michelle
3
Bart, Yakov
3
Cave, Martin
3
Dinsmore, John
3
Fang, Zheng
3
Galetsi, Panagiota
3
Katsaliaki, Korina
3
Kim, Seongcheol
3
Kumar, Sameer
3
Kumar, Vikas
3
Palos-Sanchez, Pedro
3
Smith, Katherine Taken
3
Stephen, Andrew T.
3
Varshney, Upkar
3
Verhoef, Peter C.
3
Zubcsek, Peter Pal
3
Ahluwalia, Punit
2
Ahuja, Vandana
2
Al-Nabhani, Khalid
2
Alavi, Shirin
2
Arnita, Devi
2
Bergvall-Kåreborn, Birgitta
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Chawla, Deepak
2
Chen, Iong-Zong, Joy
2
Chen, Yubo
2
Choi, Jeonghye
2
Drossos, Dimitris A.
2
Dwivedi, Yogesh Kumar
2
Florido-Benítez, Lázaro
2
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Information systems research : ISR
2
Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
7
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1
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
4
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
Saved in:
5
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
6
Mobile app analytics : a multiple discrete-continuous choice framework
Han, Sang Pil
;
Park, Sungho
;
Oh, Wonseok
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10011612508
Saved in:
7
Excessive dependence on mobile social apps : a rational addiction perspective
Kwon, Hyeokkoo Eric
;
So, Hyunji
;
Han, Sang Pil
;
Oh, Wonseok
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 919-939
Persistent link: https://www.econbiz.de/10011629907
Saved in:
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