Mobile app analytics : a multiple discrete-continuous choice framework
Year of publication: |
December 2016
|
---|---|
Authors: | Han, Sang Pil ; Park, Sungho ; Oh, Wonseok |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 4, p. 983-1008
|
Subject: | Mobile analytics | mobile web and apps | time use modeling | satiation | interdependence | structural econometrics | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Theorie | Theory | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Zeitverwendung | Time use |
-
Estimating demand for mobile applications in the new economy
Ghose, Anindya, (2014)
-
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik, (2020)
-
Lim, Vivien Mei-Yin, (2021)
- More ...
-
Mobile App Analytics : A Multiple Discrete-Continuous Choice Framework
Han, Sang Pil, (2015)
-
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock, (2020)
-
Lee, Mi Hyun, (2023)
- More ...