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~person:"Cui, Yao"
~person:"Indounas, Kostis"
~subject:"B-to-B-Marketing"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"Bundling strategy"
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B-to-B-Marketing
Pricing strategy
Bundling strategy
5
Dienstleistungssektor
5
Leistungsbündel
5
Preismanagement
5
Service industry
5
Industrie
3
Manufacturing industries
3
Firm performance
2
Preisdifferenzierung
2
Price discrimination
2
Services
2
Unternehmenserfolg
2
Antecedents
1
Business-to-business marketing
1
Company performance
1
Competitive advantage
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Dienstleistung
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Dienstleistungshandel
1
Dienstleistungsqualität
1
Industrial services
1
Lieferantenmanagement
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Performance
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Princing strategy
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Service quality
1
Strategic management
1
Strategic pricing
1
Strategisches Management
1
Supplier relationship management
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Trade in services
1
Wettbewerbsvorteil
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ancillary service
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price discrimination
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strategic complements
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unbundling
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Cui, Yao
Indounas, Kostis
Kowalkowski, Christian
8
Ulaga, Wolfgang
8
Armstrong, Mark
6
Jeon, Doh-Shin
5
Bhargava, Hemant K.
4
Cao, Qingning
4
Chen, Ting
4
Gebauer, Heiko
4
Menicucci, Domenico
4
Nordin, Fredrik
4
Yang, Feng
4
Bertini, Marco
3
Dana, James D.
3
Guo, Xiaolong
3
Heinzel, Joachim
3
Jacob, Frank
3
Kleinaltenkamp, Michael
3
Lahiri, Atanu
3
Roth, Stefan
3
Shang, Jennifer
3
Vasconcelos, Helder
3
Vickers, John
3
Zhang, Jun
3
Zhou, Jidong
3
Adamson, Brent
2
Adilov, Nodir
2
Alexandrov, Alexei
2
Aloysius, John
2
Anderson, Eric T.
2
Backhaus, Klaus
2
Baloglu, Seyhmus
2
Bedre-Defolie, Özlem
2
Biggemann, Sergio
2
Brito, Duarte
2
Brozovic, Danilo
2
Cataldo, Alejandro
2
Chen, Jin
2
Chen, Yongmin
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Chung, Hui-Ling
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The journal of business & industrial marketing
2
Manufacturing & service operations management : M & SOM
1
Ross School of Business working paper series
1
The journal of services marketing
1
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ECONIS (ZBW)
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Unbundling of ancillary service: how does price discrimination of main service matter?
Cui, Yao
;
Duenyas, Izak
;
Sahin, Ozgre
-
2015
Persistent link: https://www.econbiz.de/10011746878
Saved in:
2
Unbundling of ancillary service : how does price discrimination of main service matter?
Cui, Yao
;
Duenyas, Izak
;
Sahin, Ozge
- In:
Manufacturing & service operations management : M & SOM
20
(
2018
)
3
,
pp. 455-466
Persistent link: https://www.econbiz.de/10011914420
Saved in:
3
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
Saved in:
4
The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Indounas, Kostis
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 402-413
Persistent link: https://www.econbiz.de/10010419901
Saved in:
5
Successful industrial service pricing
Indounas, Kostis
- In:
The journal of business & industrial marketing
24
(
2009
)
2
,
pp. 86-97
Persistent link: https://www.econbiz.de/10009524611
Saved in:
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