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~person:"Cummins, Shannon"
~person:"Diller, Hermann"
~subject:"Marketing management"
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Marketing management
Physical distribution
10
Vertrieb
10
Marketingmanagement
5
Selling
4
Verkauf
4
Marketing
3
Salespeople
3
Theorie
3
Theory
3
Verkaufspersonal
3
Beziehungsmarketing
2
Deutschland
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Germany
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Betriebliches Informationssystem
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Consumer goods industry
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Consumers
1
Data envelopment analysis
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Information technology
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Interactivity
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International marketing
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Multi-channel measurement
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Sales force management
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Cummins, Shannon
Diller, Hermann
Homburg, Christian
8
Winkelmann, Peter
5
Dannenberg, Holger
4
Zupancic, Dirk
4
Krohmer, Harley
3
Peltier, James
3
Raasch, Christina
3
Albers, Sönke
2
Belz, Christian
2
Braun, Gerold
2
Conrad, Olaf
2
Cron, William L.
2
DeCarlo, Thomas E.
2
Dixon, Andrea
2
Drexl, Andreas
2
Ferrell, Odies C.
2
Grote, Andrea
2
Gruhler, Jörg M.
2
Haase, Knut
2
Haßmann, Volker
2
Hofmaier, Richard
2
Kraus, Florian
2
Kreutzer, Ralf T.
2
Laux, David D.
2
Nagl, Anna
2
Pepels, Werner
2
Pride, William M.
2
Pufahl, Mario
2
Redler, Jörn
2
Rieker, Stephen A.
2
Schenkel, Bernhard
2
Spandl, Torsten
2
Specht, Günter
2
Tomczak, Torsten
2
Wirtz, Bernd W.
2
Workman, John P.
2
Ackerschott, Harald
1
Artz, Martin
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of Research in Interactive Marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketingforschung aktuell
1
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ECONIS (ZBW)
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1
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
2
Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Cummins, Shannon
;
Peltier, James
;
Dixon, Andrea
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011555492
Saved in:
3
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10013041733
Saved in:
4
Innovative Marketingführung
Diller, Hermann
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002759936
Saved in:
5
Kundenzufriedenheitsmessung im Key-Account-Management : das KAMQUAL-Konzept
Diller, Hermann
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 345-371)
.
1997
Persistent link: https://www.econbiz.de/10001296090
Saved in:
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