Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Year of publication: |
2016
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Authors: | Cummins, Shannon ; Peltier, James ; Dixon, Andrea |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 2-16
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Subject: | Interactivity | Sales force management | Information technology | Multi-channel measurement | International marketing communication | Sales and distribution | Verkauf | Selling | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Marketingmanagement | Marketing management |
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