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~person:"Cuneo, Andres"
~person:"Farsky, Mario"
~person:"Fiore, Ann Marie"
~subject:"Brand-anchored conjoint"
~subject:"Information"
~subject:"Messung"
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Search: subject_exact:"Markenimage"
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Brand-anchored conjoint
Information
Messung
Markenimage
17
Brand image
16
Measurement
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Markenführung
5
Handelsmarke
3
Store brand
3
Brand
2
Brand extension
2
Einzelhandel
2
Markenartikel
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
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2010
1
Advertising effects
1
Aufsatzsammlung
1
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1
Bewertung
1
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1
Brand commitment
1
Brand equity
1
Brand image measurement
1
Brand trust
1
Community participation
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
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Direct attribute rating
1
Discrete choice
1
Discrete choice experiment
1
Diskrete Entscheidung
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7
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Cuneo, Andres
Farsky, Mario
Fiore, Ann Marie
Sattler, Henrik
6
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Schnittka, Oliver
4
Buchele, Mark-Steffen
3
Christodoulides, George
3
De Chernatony, Leslie
3
Höfer, Björn
3
Liebert, Tobias
3
Mishra, Abhishek
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Cadogan, John W.
2
Cho, Eunjoo
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
2
Fetscherin, Marc
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Haviv, Avery M.
2
Hsu, Cathy H. C.
2
Ishaq, Muhammad Ishtiaq
2
Kagie, Martijn
2
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Research papers on marketing and retailing
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo
;
Fiore, Ann Marie
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
6
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
7
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
8
Markenimagemessung
Farsky, Mario
-
2008
Persistent link: https://www.econbiz.de/10004915077
Saved in:
9
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
10
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
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