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~person:"Cuneo, Andres"
~person:"Farsky, Mario"
~subject:"Brand-anchored conjoint"
~subject:"Information"
~subject:"Messung"
~type_genre:"Article in journal"
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Brand-anchored conjoint
Information
Messung
Brand image
9
Markenimage
9
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4
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4
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2
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Cuneo, Andres
Farsky, Mario
Sattler, Henrik
4
Christodoulides, George
3
De Chernatony, Leslie
3
Höfer, Björn
3
Mishra, Abhishek
3
Romaniuk, Jenni
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
3
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
4
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
5
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
6
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
7
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
Saved in:
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