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~person:"Curras-Perez, Rafael"
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Curras-Perez, Rafael
Andreu, Luisa
44
Gnoth, Juergen
9
Mattila, Anna S.
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Kozak, Metin
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Bigné, J.Enrique
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Aldás, Joaquín
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Bigné Alcañiz, J. Enrique
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Bigne, Enrique
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Casado-Díaz, Ana B.
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Cervera, Amparo
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Currás-Pérez, Rafael
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Küster, Inés
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Mele, Cristina
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Navarro, Susana
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Ribeiro, Manuel Alector
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Ruiz Mafe, Carla
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European Journal of Management and Business Economics (EJM&BE)
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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European Journal of Management and Business Economics …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011946147
Saved in:
2
Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European journal of management and business economics : …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
Saved in:
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