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~person:"Curtis, Lucill"
~person:"Dosquet, Frédéric"
~person:"Quintanilla, Claudia"
~subject:"Digitalisierung"
~subject:"Social web"
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International journal of consumer studies
4
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ECONIS (ZBW)
4
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
When eWOM becomes cynical
Amezcua, Bernardo
;
Quintanilla, Claudia
- In:
International journal of consumer studies
40
(
2016
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
Saved in:
4
Share, like and achieve : the power of Facebook to reach health-related goals
Peña, Alicia de la
;
Quintanilla, Claudia
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 495-505
Persistent link: https://www.econbiz.de/10011446247
Saved in:
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