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~person:"Czarnecka, Barbara"
~subject:"Consumer behaviour"
~subject:"Ethnische Identität"
~subject:"Macroeconomic performance"
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Consumer behaviour
Ethnische Identität
Macroeconomic performance
Cultural identity
4
Kulturelle Identität
4
Advertising
3
Konsumentenverhalten
3
Werbung
3
Advertising effects
2
GLOBE dimensions
2
Werbewirkung
2
AGCC
1
Collectivism
1
Cross-cultural advertising
1
Cross-cultural management
1
Cultural values
1
Culture
1
Deutschland
1
Ernährungsindustrie
1
European advertising
1
Food
1
Food industry
1
Food product advertising
1
Germany
1
Individualism
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Individualismus
1
Interkulturelles Management
1
International marketing
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Internationales Marketing
1
Kollektivismus
1
Kultur
1
Lebensmittel
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National culture
1
Nationalkultur
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Personality psychology
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Persönlichkeitspsychologie
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Social values
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Soziale Werte
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attitudes towards advertising
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beliefs about advertising
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collectivism
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content analysis
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Czarnecka, Barbara
Cleveland, Mark
16
Laroche, Michel
15
Mooij, Marieke K. de
12
Epstein, Gil S.
11
Belk, Russell W.
9
Abdulloev, Ilhom
8
Gang, Ira N.
8
Giuliano, Paola
8
Guiso, Luigi
8
Demangeot, Catherine
7
Seo, Yuri
7
Fam, Kim Shyan
6
Teng, Lefa
6
Bartikowski, Boris
5
Butler, Jeffrey
5
Cui, Charles Chi
5
Kipnis, Eva
5
Papadopoulos, Nicolas G.
5
Sharma, Piyush
5
Torelli, Carlos J.
5
Aaker, Jennifer
4
Askegaard, Søren
4
Broeder, Peter
4
Das, Manish
4
Keh, Hean Tat
4
Kjeldgaard, Dannie
4
Manrai, Ajay K.
4
Peñaloza, Lisa
4
Sobh, Rana
4
Visconti, Luca M.
4
Aguirre-Rodriguez, Alexandra
3
Arnould, Eric J.
3
Baumann, Gerd
3
Butler, Jeffrey V.
3
Chen, Haipeng
3
Chiu, Chi-yue
3
Dutta, Soumitra
3
Dutton, William H.
3
Eckhardt, Giana M.
3
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Journal of global marketing
2
Journal of consumer behaviour
1
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ECONIS (ZBW)
3
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Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
Saved in:
2
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
3
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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