Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Year of publication: |
2019
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Authors: | Czarnecka, Barbara ; Schivinski, Bruno |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 4, p. 219-238
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Subject: | AGCC | attitudes towards advertising | beliefs about advertising | impulsive buying | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
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