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~person:"Czellar, Sandor"
~subject:"Brand"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Mikroform"
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Czellar, Sandor
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
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2
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
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3
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
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