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~person:"Daneshvar, Amir"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"IT-gestütztes Marketing"
~subject:"Management-Informationssystem"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject:"Beziehungsmarketing"
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IT-gestütztes Marketing
Management-Informationssystem
Beziehungsmarketing
74
Relationship marketing
74
Consumer behaviour
23
Konsumentenverhalten
23
Einzelhandel
14
Retail trade
14
Theorie
8
Theory
8
Forecasting model
7
Internet marketing
7
Lieferantenmanagement
7
Management information system
7
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7
Marketingmanagement
7
Online-Marketing
7
Prognoseverfahren
7
Supplier relationship management
7
B-to-B-Marketing
6
Business-to-business marketing
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4
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Daneshvar, Amir
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Coussement, Kristof
6
Agnihotri, Raj
2
Alshawi, Sarmad
2
Avery, Jill
2
Baecke, Philippe
2
Benoit, Dries F.
2
Buxel, Holger
2
Chen, Chien-ting
2
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2
Edelman, David C.
2
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2
Huang, Yann-haur
2
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2
Lin, Cho-pu
2
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2
Abbasi, Ahmed
1
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1
Acar, A. Zafer
1
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1
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1
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1
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1
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1
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1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
Decision support systems : DSS ; the international journal
1
European journal of operational research : EJOR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business analytics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Intelligent decision support system using nested ensemble approach for customer churn in the hotel industry
Taherkhani, Leila
;
Daneshvar, Amir
;
Khalili, Hossein Amoozad
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10014511606
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
4
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
5
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
6
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
7
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
8
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
9
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
10
Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
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