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~person:"Datta, Saroj Kumar"
~subject:"Generika"
~subject:"Theorie"
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Datta, Saroj Kumar
Berndt, Ernst R.
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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2
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
3
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
4
The effect of country of origin on brand equity : an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009231633
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