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~person:"David, Meredith E."
~person:"Pedeliento, Giuseppe"
~person:"Seuring, Stefan"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bibliometrics
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Bibliometrie
14
Literature review
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David, Meredith E.
Pedeliento, Giuseppe
Seuring, Stefan
Rahman, Zillur
4
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Journal of business research : JBR
3
Management review quarterly
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ECONIS (ZBW)
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Reviewing interfirm relationship quality from a supply chain management perspective
Qian, Chen
;
Seuring, Stefan
;
Wagner, Ralf
- In:
Management review quarterly
71
(
2021
)
3
,
pp. 625-650
Persistent link: https://www.econbiz.de/10012618965
Saved in:
2
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
3
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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