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~person:"Dawes, John"
~person:"Huber, Frank"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
42
Markenführung
42
Consumer behaviour
39
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Brand image
35
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35
Brand
31
Markenartikel
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brand loyalty
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Dawes, John
Huber, Frank
King, Ceridwyn
Melewar, T. C.
63
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
33
Ko, Eunju
32
Han, Heesup
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Baumgarth, Carsten
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De Chernatony, Leslie
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Balmer, John M. T.
29
Christodoulides, George
28
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Gierl, Heribert
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Bauer, Hans H.
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
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25
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
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Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Völckner, Franziska
23
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
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International journal of hospitality management
8
Journal of business research : JBR
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Australasian marketing journal
3
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of market research
2
Journal of business economics : JBE
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Services marketing quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zeitschrift für Verkehrswissenschaft : ZfV
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ECONIS (ZBW)
68
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
3
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
4
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
7
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
8
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
9
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
10
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
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