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~person:"Dawes, John"
~person:"King, Ceridwyn"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
47
Markenführung
47
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
34
Markenimage
34
Brand
31
Markenartikel
31
Beziehungsmarketing
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Relationship marketing
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Brand extension
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Dawes, John
King, Ceridwyn
Wiedmann, Klaus-Peter
Melewar, T. C.
63
Burmann, Christoph
59
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
33
Ko, Eunju
32
De Chernatony, Leslie
30
Han, Heesup
30
Balmer, John M. T.
29
Baumgarth, Carsten
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
26
Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Rahman, Zillur
23
Sung, Yongjun
23
Fetscherin, Marc
22
Roper, Stuart
22
Völckner, Franziska
22
Herrmann, Andreas
21
Huber, Frank
21
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
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Universität Hannover / Institut für Marketing & Management
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The journal of brand management : an international journal
9
International journal of hospitality management
8
Journal of business research : JBR
6
Journal of retailing and consumer services
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Australasian marketing journal
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
2
The journal of product & brand management
2
Corporate reputation review : an international journal
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services technology and management
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Journal of advertising research
1
Journal of fashion marketing and management
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Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Schriftenreihe Marketin Management
1
Services marketing quarterly
1
The journal of media economics
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
70
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
3
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
4
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
5
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
6
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
7
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
8
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
9
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
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