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~person:"Dawes, John"
~person:"King, Ceridwyn"
~subject:"Hotel industry"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Hotel industry
Brand management
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Markenführung
31
Consumer behaviour
28
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28
Brand
24
Brand image
24
Markenartikel
24
Markenimage
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16
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brand loyalty
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Dawes, John
King, Ceridwyn
Dev, Chekitan S.
9
Han, Heesup
7
Oh, Haemoon
6
So, Kevin Kam Fung
6
Gil Saura, Irene
4
Hsu, Cathy H. C.
4
Khan, Imran
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Kim, Jinkyung Jenny
4
Law, Chun Hung Roberts
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Lee, Seonjeong
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Su, Na
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Wong, IpKin Anthony
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Šerić, Maja
4
Huan, Tzung-cheng
3
Kang, Juhee
3
Kim, Woo Gon
3
Li, Xiangping
3
Qu, Hailin
3
Rahman, Zillur
3
Shin, Hakseung
3
Tasci, Asli D. A.
3
Arora, Sangeeta
2
Balmer, John M. T.
2
Bilgihan, Anil
2
Chen, Yong
2
Cheung, Catherine
2
Das, Prashant
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Dhiman, Praveen
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Foroudi, Pantea
2
Frehse, Jörg
2
Fu, Xiaoxiao
2
Gordon, Susan E.
2
Hanks, Lydia
2
Hung Trong Hoang
2
Hyun, Sunghyup Sean
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Jeong, Miyoung
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International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
6
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1
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
2
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
3
Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
Saved in:
4
Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
4
,
pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
Saved in:
5
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
Saved in:
6
"When experience matters" : building and measuring hotel brand equity : the customers' perspective
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 589-608
Persistent link: https://www.econbiz.de/10008651303
Saved in:
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