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~person:"Dawes, John"
~person:"King, Ceridwyn"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Konsumentenverhalten
Brand management
31
Markenführung
31
Consumer behaviour
28
Brand
24
Brand image
24
Markenartikel
24
Markenimage
24
Beziehungsmarketing
16
Brand loyalty
16
Relationship marketing
16
Markentreue
13
Arbeitsverhalten
8
Work behaviour
8
Hotel industry
6
Hotellerie
6
Handelsmarke
5
Preismanagement
5
Pricing strategy
5
Store brand
5
Arbeitskräfte
4
Australia
4
Australien
4
Customer satisfaction
4
Dienstleistungsqualität
4
Großbritannien
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Internal brand management
4
Kundenzufriedenheit
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Service quality
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United Kingdom
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Workforce
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brand loyalty
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Arbeitszufriedenheit
3
Brand commitment
3
Dirichlet model
3
Employee retention
3
Job satisfaction
3
Mitarbeiterbindung
3
Performance measurement
3
Performance-Messung
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28
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Article in journal
Konferenzbeitrag
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Aufsatz in Zeitschrift
28
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1
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English
28
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All
Dawes, John
King, Ceridwyn
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Bang, Nguyen
21
Guzman, Francisco
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Gierl, Heribert
17
Romaniuk, Jenni
17
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Sung, Yongjun
16
Hildebrandt, Lutz
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Bagozzi, Richard P.
14
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Khan, Imran
14
Kunkel, Thilo
14
Sreejesh, S.
14
Wiedmann, Klaus-Peter
14
Ahn, Jiseon
13
Bauer, Hans H.
13
Dens, Nathalie
13
Dwivedi, Abhishek
13
Park, Jungkun
13
Rahman, Zillur
13
Septianto, Felix
13
Shukla, Paurav
13
Casidy, Riza
12
Hyun, Sunghyup Sean
12
Rajagopal
12
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Australasian marketing journal
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
International journal of market research
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
28
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1
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
2
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
3
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
4
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
5
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
6
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
7
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
8
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
9
Patterns of buyer behavior and brand metrics in a "high loyalty" category : liquor
Dawes, John
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1173-1187
Persistent link: https://www.econbiz.de/10014389754
Saved in:
10
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
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