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~person:"Dawes, John"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sreejesh, S."
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
Markenimage
Consumer behaviour
126
Konsumentenverhalten
126
Brand management
60
Brand image
47
Beziehungsmarketing
45
Relationship marketing
45
Brand
44
Markenartikel
44
Customer satisfaction
23
Kundenzufriedenheit
23
Brand loyalty
16
Dienstleistungsqualität
16
Internet marketing
16
Online-Marketing
16
Service quality
16
Viral marketing
15
Virales Marketing
15
Emotion
14
Markentreue
14
Social Web
13
Social web
13
Advertising effects
11
Einzelhandel
11
Retail trade
11
Werbewirkung
11
Computerspiel
9
Experiment
9
Video game
9
Customer engagement
8
Fashion
7
Marketing management
7
Marketingmanagement
7
Mode
7
Online retailing
7
Online-Handel
7
Preismanagement
7
Pricing strategy
7
Advertising
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1
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English
66
Author
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Dawes, John
Loureiro, Sandra Maria Correia
Sreejesh, S.
Phau, Ian
41
Han, Heesup
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Huber, Frank
22
Wiedmann, Klaus-Peter
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Hollebeek, Linda D.
20
Usman, Osly
20
Veloutsou, Cleopatra
20
Burmann, Christoph
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Paul, Justin
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Gázquez-Abad, Juan Carlos
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Septianto, Felix
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Batra, Rajeev
13
Cheah, Isaac
13
Christodoulides, George
13
De Chernatony, Leslie
13
Dens, Nathalie
13
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Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
The journal of product & brand management
4
Journal of business research : JBR
3
Australasian marketing journal
2
International journal of hospitality management
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Indian business research
1
Journal of communication management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The service industries journal
1
Theoretical economics letters
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
66
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
8
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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