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~person:"De Angelis, Matteo"
~person:"Laroche, Michel"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
94
Markenführung
35
Marketing management
24
Marketingmanagement
24
Social Web
24
Social web
24
Beziehungsmarketing
22
Relationship marketing
22
Online-Marketing
20
Advertising
19
Brand image
19
Cultural identity
19
Globalisierung
19
Globalization
19
Kulturelle Identität
19
Markenimage
19
Werbung
19
Brand
17
Markenartikel
17
Advertising effects
15
Luxury goods
15
Luxusgüter
15
USA
15
United States
15
Werbewirkung
15
International marketing
14
Internationales Marketing
14
Welt
14
World
14
Online retailing
13
Online-Handel
13
Service quality
13
Bibliometrics
12
China
12
Dienstleistungsqualität
12
Internet
12
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Undetermined
52
Free
5
Type of publication
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Article
129
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
Book section
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
124
Aufsatz im Buch
10
Collection of articles of several authors
8
Sammelwerk
8
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
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Language
All
English
134
Author
All
De Angelis, Matteo
Laroche, Michel
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
143
Cheng, T. C. E.
124
Han, Heesup
114
Gunasekaran, Angappa
108
Esch, Franz-Rudolf
104
Govindan, Kannan
101
Sarkis, Joseph
101
Ivanov, Dmitry
99
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
98
Kraus, Sascha
92
Gierl, Heribert
83
Lusk, Jayson L.
80
Khare, Arpita
78
Phau, Ian
78
Vrontis, Demetris
78
Kumar, Vikas
77
Paul, Justin
74
Loureiro, Sandra Maria Correia
73
Belk, Russell W.
72
Herrmann, Andreas
72
Seuring, Stefan
72
Grewal, Dhruv
71
Melewar, T. C.
71
Wagner, Stephan M.
68
Chen, Jing
67
Pelsmacker, Patrick de
66
Septianto, Felix
64
Zhao, Xiande
64
Nayga, Rodolfo M.
63
Wiedmann, Klaus-Peter
60
Bagozzi, Richard P.
59
Jang, Soocheong
59
Kumar, Anil
59
Thurasamy Ramayah
59
Bang, Nguyen
58
Baumgarth, Carsten
58
Dolgui, Alexandre
58
Swoboda, Bernhard
58
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Published in...
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Journal of business research : JBR
31
Business horizons
9
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Marketing and multicultural diversity
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Advances in corporate branding
1
California management review
1
Cross-cultural and critical perspectives on brands
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on new product development
1
Handbook of strategic e-business management
1
International journal of business environment : IJBE
1
International journal of electronic commerce : IJEC
1
International journal of enterprise network management
1
International journal of retail & distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of engineering and technology management : JET-M
1
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ECONIS (ZBW)
134
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
3
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
4
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
5
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
6
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
7
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
8
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
9
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
10
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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