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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Subject
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
42
Markenführung
25
Social Web
24
Social web
24
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Advertising
15
Werbung
15
Brand image
14
Markenimage
14
Luxury goods
12
Luxusgüter
12
Online-Marketing
12
Brand
11
Markenartikel
11
Virales Marketing
11
Advertising effects
10
Werbewirkung
10
Bibliometrics
9
Creativity
9
Kreativität
9
Wein
9
Wine
9
Bibliometrie
8
USA
8
United States
8
E-commerce
7
Electronic Commerce
7
Emotion
7
Internet
7
Marketing
6
Weinbau
6
Wine industry
6
Artificial intelligence
5
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Undetermined
30
Free
5
Type of publication
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Article
66
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
70
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
1
Non-commercial literature
1
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Language
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English
70
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
131
Cheng, T. C. E.
122
Han, Heesup
114
Gunasekaran, Angappa
102
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
97
Sarkis, Joseph
96
Govindan, Kannan
93
Ivanov, Dmitry
88
Kraus, Sascha
78
Lusk, Jayson L.
78
Khare, Arpita
76
Phau, Ian
75
Paul, Justin
74
Vrontis, Demetris
74
Gierl, Heribert
73
Kumar, Vikas
73
Loureiro, Sandra Maria Correia
69
Grewal, Dhruv
67
Melewar, T. C.
67
Septianto, Felix
64
Chen, Jing
62
Wagner, Stephan M.
62
Nayga, Rodolfo M.
60
Herrmann, Andreas
59
Jang, Soocheong
59
Seuring, Stefan
59
Dolgui, Alexandre
57
Kumar, Anil
57
Bang, Nguyen
56
Zhao, Xiande
56
Shankar, Ravi
55
Walsh, Gianfranco
55
Belk, Russell W.
54
Chan, Felix Tung Sun
54
Ko, Eunju
54
Laroche, Michel
54
Min, Ho-key
53
Pelsmacker, Patrick de
53
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Business horizons
9
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
California management review
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
The journal of consumer marketing
1
The journal of management development
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
70
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51
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
52
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
53
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
54
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
55
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
56
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
57
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
58
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
59
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
60
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
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