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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Esch, Franz-Rudolf
77
Burmann, Christoph
35
Baumgarth, Carsten
32
Bauer, Hans H.
26
Gröppel-Klein, Andrea
23
Ahlert, Dieter
22
Kersten, Wolfgang
22
Bruhn, Manfred
21
Meffert, Heribert
21
Belk, Russell W.
20
Bergmann, Lars
20
Crespo, Isabel
20
Haasis, Hans-Dietrich
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Scholz-Reiter, Bernd
19
Schulz, Anja
19
Weinberg, Peter
19
Welter, Friederike
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Eßig, Michael
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Kotzab, Herbert
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Meyr, Herbert
18
Ratten, Vanessa
18
Smallbone, David
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Solomon, Michael R.
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Jahn, Carlos
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Keller, Kevin Lane
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Lee, Hau Leung
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Pfohl, Hans-Christian
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Storey, David J.
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Swoboda, Bernhard
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Wiedmann, Klaus-Peter
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Henke, Michael
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Diehl, Sandra
15
Huber, Frank
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Ivanov, Dmitry
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Kraus, Sascha
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Lambert, Douglas M.
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Langner, Tobias
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Advances in corporate branding
1
Enhancing knowledge development in marketing ; Vol. 21
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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ECONIS (ZBW)
5
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1
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
2
Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.
;
Napli, Julie
;
Van der Merwe, Rian
- In:
Advances in corporate branding
,
(pp. 59-71)
.
2017
Persistent link: https://www.econbiz.de/10011584992
Saved in:
3
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
4
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
Saved in:
5
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.
;
Ewing, Michael
;
Pitt, Leyland F.
-
2007
Persistent link: https://www.econbiz.de/10003538860
Saved in:
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