//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Canio, Francesca"
~person:"Malthouse, Edward C."
~person:"Sternthal, Brian"
~subject:"Customer satisfaction"
~subject:"Europe"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Europe
Konsumentenverhalten
Werbung
Brand management
10
Markenführung
10
Consumer behaviour
7
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Brand
2
Einzelhandel
2
Food retailing
2
Food trade
2
Internet marketing
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenartikel
2
Online-Marketing
2
Retail trade
2
Werbewirkung
2
Attitude towards the PPL
1
Brand extension
1
Competitive strategy
1
EU countries
1
EU-Staaten
1
Europa
1
Grocery retailing
1
Handelsmarke
1
Intention to buy
1
Kundenzufriedenheit
1
Markentransfer
1
PDO/PGI quality labels
1
Premium Private Labels (PPLs)
1
Product labelling
1
Store brand
1
Warenkennzeichnung
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
8
Article in journal
1
Aufsatz in Zeitschrift
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
8
Author
All
De Canio, Francesca
Malthouse, Edward C.
Sternthal, Brian
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Mogaji, Emmanuel
3
Pelsmacker, Patrick de
3
Posselt, Erich
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
Dens, Nathalie
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Feige, Stephan
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Henkel, Sven
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jenewein, Wolfgang
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
more ...
less ...
Published in...
All
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kellogg on marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Bridging the gap between advertising academia and practice
1
Handbook of research on customer engagement
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
2
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
3
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
4
How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
Saved in:
5
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
6
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
7
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
8
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->