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~person:"De Canio, Francesca"
~person:"Malthouse, Edward C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Brand Management"
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Customer satisfaction
Konsumentenverhalten
Werbung
Brand management
5
Markenführung
5
Consumer behaviour
4
Beziehungsmarketing
2
Brand
2
Einzelhandel
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenartikel
2
Relationship marketing
2
Retail trade
2
Attitude towards the PPL
1
Brand extension
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Grocery retailing
1
Handelsmarke
1
Intention to buy
1
Internet marketing
1
Kundenzufriedenheit
1
Markentransfer
1
Online-Marketing
1
PDO/PGI quality labels
1
Premium Private Labels (PPLs)
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Product labelling
1
Store brand
1
Warenkennzeichnung
1
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De Canio, Francesca
Malthouse, Edward C.
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Sternthal, Brian
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Mogaji, Emmanuel
3
Pelsmacker, Patrick de
3
Posselt, Erich
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
Dens, Nathalie
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Henkel, Sven
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jenewein, Wolfgang
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Bridging the gap between advertising academia and practice
1
Handbook of research on customer engagement
1
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ECONIS (ZBW)
4
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1
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
2
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
3
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
4
How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
Saved in:
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