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~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Rahman, Zillur"
~subject:"Brand image"
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Brand image
Consumer behaviour
102
Konsumentenverhalten
102
Brand management
100
Markenführung
100
Beziehungsmarketing
96
Relationship marketing
96
Marketing
83
Marktforschung
66
Markenimage
65
Online-Marketing
63
Market research
61
Marketingmanagement
56
Internet marketing
53
Marketing management
53
Theorie
51
Theory
51
Markenartikel
47
Brand
46
Marketing theory
40
Marketingtheorie
40
Deutschland
39
Germany
39
Social Web
30
Social web
30
Customer satisfaction
29
Kundenzufriedenheit
29
Lieferantenmanagement
29
Supplier relationship management
29
Dienstleistungsqualität
24
Service quality
24
Advertising effects
23
Einzelhandel
23
Retail trade
23
Werbewirkung
23
B-to-B-Marketing
20
Business-to-business marketing
20
Erfolgsfaktor
20
Success factor
20
Direktmarketing
19
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Undetermined
32
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Article
57
Book / Working Paper
8
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56
Aufsatz in Zeitschrift
56
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1
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1
Case study
1
Fallstudie
1
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English
59
German
6
Author
All
De Chernatony, Leslie
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Rahman, Zillur
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Diamantopoulos, Adamantios
21
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Khamitov, Mansur
12
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Published in...
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The journal of brand management : an international journal
5
The journal of product & brand management
5
Marketing : ZFP ; journal of research and management
4
European journal of marketing : EJM
3
Journal of business research : JBR
3
Working paper series / The City University Business School
3
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The international journal of bank marketing : IJBM
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing review
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
65
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65
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date (oldest first)
1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
8
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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