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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~person:"Kumar, Vikas"
~subject:"Brand image"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Brand image
Viral marketing
Brand management
48
Markenführung
48
Markenimage
43
Beziehungsmarketing
26
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
26
Brand
21
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21
Brand equity
8
Brand loyalty
8
Customer satisfaction
8
Einzelhandel
8
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8
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8
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7
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6
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6
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6
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44
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44
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De Chernatony, Leslie
Gil Saura, Irene
Kumar, Vikas
Melewar, T. C.
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Rahman, Zillur
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Veloutsou, Cleopatra
16
Sattler, Henrik
15
Wong, IpKin Anthony
15
Esch, Franz-Rudolf
14
Gupta, Suraksha
14
Ko, Eunju
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sreejesh, S.
14
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Šerić, Maja
12
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The journal of brand management : an international journal
4
The journal of product & brand management
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
44
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44
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
5
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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