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~person:"De Chernatony, Leslie"
~person:"Illia, Laura"
~subject:"Corporate reputation"
~type_genre:"Aufsatz im Buch"
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Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate brand and corporate reputation
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ECONIS (ZBW)
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Corporate communication and the corporate persona
Illia, Laura
;
Greyser, Stephen A.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 21-42)
.
2013
Persistent link: https://www.econbiz.de/10009782162
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2
Exploring how organizational identity is affected by the arrival of new members
Illia, Laura
- In:
Contemplating corporate marketing, identity and …
,
(pp. 73-90)
.
2010
Persistent link: https://www.econbiz.de/10008658058
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3
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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