Corporate communication and the corporate persona
Year of publication: |
2013
|
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Authors: | Illia, Laura ; Greyser, Stephen A. |
Published in: |
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. - London [u.a.] : Routledge, ISBN 978-0-415-66209-3. - 2013, p. 21-42
|
Subject: | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
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