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~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Betriebswirtschaftsstudium"
~subject:"Multivariate Analyse"
~subject:"Naresh K. Malhotra"
~type_genre:"Reprint"
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Betriebswirtschaftsstudium
Multivariate Analyse
Naresh K. Malhotra
Brand management
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Scientific method
3
Wissenschaftliche Methode
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Market research
2
Marketing
2
Marktforschung
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Computer-assisted marketing
1
Corporate culture
1
Corporate reputation
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Einzelhandel
1
Erfolgsfaktor
1
Ethics
1
Ethik
1
Firmenimage
1
Gesundheitsmarketing
1
Graduate business education
1
Health care marketing
1
IT-gestütztes Marketing
1
Information technology
1
Informationstechnik
1
Marketing management
1
Marketingmanagement
1
Multivariate analysis
1
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Reprint
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1
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1
Collection of articles of several authors
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Mehrbändiges Werk
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Multi-volume publication
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English
7
Author
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De Chernatony, Leslie
Malhotra, Naresh K.
Sheth, Jagdish N.
8
Agarwal, James
1
Citrin, Alka V.
1
Cooper, Lea G.
1
Kim, Sung S.
1
Mathwick, Charla
1
Miller, Gina L.
1
Neale, Martin
1
Ulgado, Francis M.
1
Uslay, Can
1
Wu, Lan
1
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Legends in marketing
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ECONIS (ZBW)
7
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
3
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
4
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
5
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
6
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
7
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
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