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~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Betriebswirtschaftsstudium"
~subject:"Naresh K. Malhotra"
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Betriebswirtschaftsstudium
Naresh K. Malhotra
Marktforschung
52
Market research
48
Brand management
45
Markenführung
45
Marketing theory
30
Marketingtheorie
30
Markenartikel
29
Brand
27
Consumer behaviour
26
Konsumentenverhalten
26
Marketing
26
Brand image
24
Markenimage
24
Theorie
21
Theory
21
International marketing
14
USA
14
United States
14
Relationship marketing
13
Beziehungsmarketing
12
Marketing management
12
Marketingmanagement
12
Marketingforschung
11
B-to-B-Marketing
8
Business-to-business marketing
8
Internationales Marketing
8
Bank
7
Markenpolitik
7
Ireland
6
Irland
6
Lieferantenmanagement
6
Service quality
6
Social Web
6
Social web
6
Supplier relationship management
6
Viral marketing
6
Virales Marketing
6
Bibliometrics
5
Bibliometrie
5
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8
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1
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Reprint
7
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1
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1
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
Sammlung
1
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Language
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English
9
Author
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De Chernatony, Leslie
Malhotra, Naresh K.
Sheth, Jagdish N.
8
Crittenden, Victoria Lynn
5
Vos, Lynn
5
Brennan, Ross
4
Corona, Ramon
3
McCabe, Mary Beth
3
Murphy, Jamie
3
Peltier, James
3
Silverstone, Susan
3
Borin, Norm
2
Cheng, Ranis
2
Corrigan, Hope Bober
2
Cowley, Scott
2
Crittenden, William F.
2
Devanathan, Malmarugan
2
Domegan, Christine
2
Forman, Howard
2
Froböse, Michael
2
Gray, Deborah M.
2
Hutt, Michael D.
2
Kaapke, Andreas
2
Koernig, Stephen K.
2
Munoz, Caroline
2
Paul, Pallab
2
Resnick, Sheilagh
2
Robertson, Alan
2
Robson, Karen
2
Saha, Biswatosh
2
Schee, Brian A. Vander
2
Scovotti, Carol
2
Speh, Thomas W.
2
Spillan, John E.
2
Spiller, Lisa D.
2
Stanton, Julie
2
Stremersch, Stefan
2
Tuzovic, Sven
2
Varman, Rohit
2
Wetsch, Lyle
2
Wu, Lan
2
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Published in...
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Legends in marketing
8
Review of marketing research
1
Source
All
ECONIS (ZBW)
9
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
3
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
4
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
5
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
6
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
7
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
8
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
9
Legends in
marketing
: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
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