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~person:"De Chernatony, Leslie"
~subject:"Bank"
~subject:"Brand extension"
~subject:"Brand image"
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Bank
Brand extension
Brand image
Brand management
41
Markenführung
41
Markenartikel
32
Brand
26
Markenimage
22
Consumer behaviour
14
Konsumentenverhalten
14
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7
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5
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4
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Advertising effects
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Arbeitskräfte
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B-to-B-Marketing
2
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24
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De Chernatony, Leslie
Burmann, Christoph
73
Keller, Kevin Lane
36
Esch, Franz-Rudolf
34
Phau, Ian
32
Huber, Frank
30
Loureiro, Sandra Maria Correia
30
Sattler, Henrik
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Gierl, Heribert
25
Romaniuk, Jenni
24
Baumgarth, Carsten
22
Guzman, Francisco
22
Völckner, Franziska
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Wiedmann, Klaus-Peter
19
Fetscherin, Marc
18
Pelsmacker, Patrick de
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
MacInnis, Deborah J.
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
Park, C. Whan
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Bruhn, Manfred
15
Dens, Nathalie
15
Gil Saura, Irene
15
Merrilees, Bill
15
Paul, Justin
15
Sreejesh, S.
15
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European journal of marketing : EJM
3
Working paper series / The City University Business School
3
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Working paper series / City University Business School
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ECONIS (ZBW)
24
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
7
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
8
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
9
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
10
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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