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~person:"De Chernatony, Leslie"
~subject:"Brand image"
~subject:"Financial services"
~subject:"Führungsstil"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Brand image
Financial services
Führungsstil
Viral marketing
Brand management
23
Markenführung
23
Markenimage
14
Brand
11
Markenartikel
11
Consumer behaviour
6
Konsumentenverhalten
6
Bank
5
Großbritannien
5
Leadership style
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5
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3
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Brand equity
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Brand extension
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Brand identity
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Cluster analysis
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Clusteranalyse
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Definition
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Emotion
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Finanzdienstleistung
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Luxury goods
2
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2
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Article in journal
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English
22
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De Chernatony, Leslie
Melewar, T. C.
32
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Romaniuk, Jenni
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Rahman, Zillur
18
Fetscherin, Marc
17
Khan, Imran
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Veloutsou, Cleopatra
17
Buil, Isabel
16
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Gil Saura, Irene
15
Paul, Justin
15
Sattler, Henrik
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Esch, Franz-Rudolf
14
Gupta, Suraksha
14
Ko, Eunju
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
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Journal of business research : JBR
6
European journal of marketing : EJM
3
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
22
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22
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
7
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
8
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
9
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
10
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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