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~person:"De Meyer, Bernard"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~subject:"Facebook"
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Beziehungsmarketing
Facebook
Social Web
28
Social web
28
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
16
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Social network
7
Soziales Netzwerk
7
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Kundenintegration
3
Public relations
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
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5
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12
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12
Aufsatz in Zeitschrift
12
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
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English
17
Author
All
De Meyer, Bernard
Loureiro, Sandra Maria Correia
Harrigan, Paul
15
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Itani, Omar S.
9
Ahuja, Vandana
8
Rita, Paulo
8
Sabatini, Fabio
8
Skiera, Bernd
8
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Kumar, Vikas
6
Milne, George R.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Sarracino, Francesco
6
Soutar, Geoffrey N.
6
Swani, Kunal
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Wiese, Melanie
6
Wirtz, Bernd W.
6
Bilro, Ricardo Godinho
5
Carlson, Jamie
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Martin, Sebastian
5
Nobre, Helena
5
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Journal of promotion management : innovations in planning and applied research
4
Cowles Foundation Discussion Paper
2
Working paper
2
Cowles Foundation discussion paper
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
17
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Competing for customers in a social network
Dubey, Pradeep
;
Gargy, Rahul
;
De Meyer, Bernard
-
2013
-
Rev.
Persistent link: https://www.econbiz.de/10010242341
Saved in:
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